Proposal · 2 November 2026 Website Design & Build

Expert tree advice.
A website that
reads like it.

A new corporate website for ArborScape Consulting. Built so councils, developers and homeowners searching for a consulting arborist in Toowoomba find you, and trust you with their report. One price: $3,000 + GST.

Tree lined avenue
From the new ArborScape Consulting homepage design
Prepared for
Callum Edwards
ArborScape Consulting · Toowoomba QLD
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
Valid until
2 December 2026
30 days from issue
01 · Executive Summary

The opportunity

ArborScape Consulting is a Toowoomba consulting arborist practice led by Callum Edwards, delivering arborist reports, tree risk assessments, tree surveys, tree inventories, management plans, valuations and project arborist work.

Your clients need reports that stand up with council, builders and insurers. Your website should look just as professional. This proposal delivers a corporate site with a dedicated page for every service, so Google can match you to what people search. One-off fee of $3,000 + GST. No monthly commitment.

◆ Why this, and why now

What the new site fixes
  • ◆
    One page per service. Nine services each get their own Toowoomba page, so a search for "tree survey Toowoomba" lands on the tree survey page.
  • ◆
    Homepage aimed at the right searches. Built around "consulting arborist Toowoomba" and "arborist report Toowoomba".
  • ◆
    A corporate look. Your qualifications, process and report maps presented the way councils and developers expect.
  • ◆
    Answers where people need them. The separate FAQ page becomes six FAQs on each service page.
02 · Website Redesign

Before and after, already designed

The new site is already designed, so you can see exactly what you're getting. Same logo, wordmark and plum colour, in a cleaner, corporate layout built for phones. Have a click around: arborscapeconsulting.pages.dev

Desktop
Before
Current ArborScape Consulting website on desktop
arborscapeconsulting.com.au today, captured 2 November 2026 at 1440px wide.
After
New ArborScape Consulting website on desktop
The new homepage at the same size.
On a phone
Before
Current ArborScape Consulting website on a phone
Today on an iPhone sized screen.
After
New ArborScape Consulting website on a phone
The new site on the same screen.
Before
arborscapeconsulting.com.au
  • ✕ Several services share pages, or sit on city pages outside Toowoomba
  • ✕ FAQs kept on a separate page, away from the services they answer
  • ✕ Layout that undersells a consulting practice
View the current site
After
The new ArborScape Consulting website
  • ✓ Your logo with the ArborScape Consulting wordmark beside it
  • ✓ 9 service pages, each targeting Toowoomba with 6 FAQs
  • ✓ Qualifications bar, "What our reports include" and a standards table
  • ✓ Your tree inventory maps and a bio for Callum
  • ✓ Sticky quote panel on service pages, and click-to-call on phones
Explore the new site
03 · SEO Structure

Built to be found in Toowoomba

Every page has one clear job and one clear search to target.

PageMain search target
Homepageconsulting arborist Toowoomba · arborist report Toowoomba
Arborist Reportsarborist report Toowoomba
Tree Risk Assessmenttree risk assessment Toowoomba
Arboricultural Impact Assessmentsarboricultural impact assessment Toowoomba
Project Arboristproject arborist Toowoomba
Tree Surveystree survey Toowoomba
Tree Inventorytree inventory Toowoomba
Tree Management Planstree management plan Toowoomba
Tree Valuationtree valuation Toowoomba
Tree Policy & Landscape Advicetree policy and landscape advice Toowoomba
9 servicesEach on its own Toowoomba pageTitle, description and heading set per page
54 FAQsSix on every service pageWith FAQ schema for Google
4 articlesYour Education posts, carried overOld blog links redirected
04 · What's Included

Everything in the one price

Corporate redesignA modern, corporate look that keeps your ArborScape Consulting logo, wordmark and plum colour.
Homepage SEOTargeting "consulting arborist Toowoomba" and "arborist report Toowoomba".
Nine service pagesArborist reports, tree risk, impact assessments, project arborist, surveys, inventory, management plans, valuation and policy advice, each targeting Toowoomba.
FAQs on every serviceThe FAQ page folded into six FAQs per service page, with FAQ schema.
Education blogAll four Education posts migrated, so the content you've written keeps working for you.
301 redirectsOld page, FAQ, city and blog URLs pointed to their new homes, so existing links and rankings carry over.
Mobile firstDesigned for phones first, with click-to-call in the header.
Quote formAn enquiry form on the contact page, plus a quote panel on every service page.
LocalBusiness schemaStructured business details for Google, plus page titles, descriptions and a sitemap.
05 · How It Works

From approval to launch

The design is already done, so the path to launch is short and clear.

01
Approve and deposit
You sign the proposal and pay the 50% deposit.
02
Content and photos
You send photos and confirm your details, qualifications and the standards you work to. We drop them into the design.
03
Review
You review the site on its preview link and send any changes.
04
Final setup
Quote form connected, redirects checked, sitemap and schema in place.
05
Launch
The site goes live on your domain and is submitted to Google.
06
Balance
The 50% balance is invoiced on completion.
06 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
★★★★★ Live Based on 67 Google reviews
Read all reviews ›
★★★★★
"Outstanding service and the product was exactly what I was after."
Mick PolsGoogle
★★★★★
"Customer service and knowledge second to none. Highly recommend."
Robert MartinGoogle
★★★★★
"Rob explained everything in detail and the prices were very affordable."
Chloe SchofieldGoogle
★★★★★
"Always quick to respond and they follow up on everything immediately."
Brad TreloarGoogle
14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
07 · Investment

Investment, in plain numbers

One one-off fee for the website design and build, paid in two halves. No monthly retainer, no lock-in.

Website Design & Build · One-off
$3,000+ GST
Design, build, SEO setup and launch
Payment 1 · On approval
$1,500+ GST
50% deposit to start
Payment 2 · On completion
$1,500+ GST
50% balance at launch
What's includedInclusion
Corporate redesign with your logo and wordmarkIncluded
Homepage and 9 Toowoomba service pagesIncluded
6 FAQs per service page with FAQ schemaIncluded
Education blog migration (4 posts)Included
301 redirects from old URLsIncluded
Mobile first, click-to-call, quote form, LocalBusiness schemaIncluded
Total, one-off$3,000 + GST
◆

The bottom line. $3,000 + GST, once: $1,500 + GST to start and $1,500 + GST at launch.

All fees are quoted in Australian Dollars and are exclusive of GST. The website design and build is a one-off fee of $3,000 + GST, payable as a 50% deposit of $1,500 + GST on approval and the 50% balance of $1,500 + GST on completion. There is no monthly fee. Domain, email and hosting costs are not included. This proposal is dated 2 November 2026 and is valid for 30 days from issue, until 2 December 2026.

08 · Next Steps

Ready to get started

01
Approve
Accept the proposal with your digital signature below, or send through any questions.
02
50% deposit
$1,500 + GST to lock in the build.
03
Content and photos
You send photos, including one of yourself, and confirm your details, qualifications and standards.
04
Launch and 50% balance
The site goes live on arborscapeconsulting.com.au with redirects in place. The $1,500 + GST balance is due on completion.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226